Felicity Macleod-Arnold 

Senior Partner Executive

Sainsbury's Group, formally AIMIA

October 2017 – present

 

Managing and maintaining the Nectar and eBay programme partnership, with key responsibilities including:

• Accurately forecasting monthly, quarterly and yearly account revenue and analysing the performance impact on the wider business

• Developing, and successfully executing, national campaign plans to drive partner KPI’s and revenue. The most recent campaign, based upon ‘gamification’ generated a revenue of c£550k

• Owning the day-to-day relationship with the partner, as well as external stakeholders, including in-house departments and agencies

• Understanding, developing and feeding into partnership strategy and the Customer Relationship Marketing (CRM) to deliver on the partner’s KPI’s and meet the key account commercials

• Leading on multiple projects, both internal and external, including a Thought Leadership project involving 35 colleagues

• Supporting on partner contract negotiations.

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Partner Executive

AIMIA

June 2016 – September 2017

 

Worked within a team of three, managing the Nectar and eBay programme partnership. Previous to this partner, experience included managing the accounts for British Gas, Vue and Merlin. Responsibilities involved:

• Planned and executed national campaigns across multiple Nectar and partner channels

• Supported on managing project budget lines, metric reports and status documents

• Worked closely with specialist departments within the business on partnership strategy and campaign delivery, including the Insights and Marketing teams

• Staying close to competitor activity and sharing findings.

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Account Executive

Momentum Worldwide

April 2014 - June 2016 

 

Account Executive on the ‘Embedded Benefits Team’, I managed American Express’s international music partnerships across Europe, Asia, Asia Pacific and Canada. Key responsibilities involved:

• Managed pre-sale, allotment and premium experience access for Cardmembers internationally within the ‘American Express invites’ programme

• Supported onsite activations, including London Film Festival, London Restaurant Festival, London Fashion Week and Summer Series at Somerset House

• Managed the client relationship in the UK from a central and international standpoint 

• Maintained American Express’s international partnerships that sat within the music industry, with for example, Live Nation, AEG and agents

• Social media strategy, content creation and community monitoring

• Managing advertisements and communications across multiple channels, both above-the-line (ATL) and below-the-line (BTL), across all international markets.

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Other roles include: 

• Account Intern, Momentum Worldwide, January - April 2014

• Account Intern, McCann Worldwide, August 2013

• Founder of North East Student Guides – September 2011 – June 2013

• Ralph Lauren Ambassador, IMG – September 2011 – June 2013

• Production Assistant, LOCOG – July – August 2012