Felicity Macleod-Arnold

Welcome

Thank you for visiting my personal webpage.

I am a focused, creative and enthusiastic marketing professional with over four years’ experience in London working across national and international marketing loyalty programmes and data-marketing. I am looking for my next challenge within client / partner management in Sydney.

During my time at University I successfully started my own business with a mobile app providing real-time and relevant advertising for students enabling small businesses to reach their target market through a digital platform. Following VC funding of £25K and thousands of downloads I ran the business for over two years.

Areas of interest:

Customer loyalty, data marketing, sponsorship, branding, events/activation, advertising and consultancy.

Social links:

TESTIMONIAL

“Felicity worked for me on the American Express account at Momentum for 2 years working on music sponsorships and partnerships across 14 different countries. Felicity was everything you could hope for from an Account Executive on a very busy team and a fast paced account. She’s a fast learner and picked up the client and partner businesses and the partnership processes quickly. She’s professional, courteous and hard-working and has built strong client and partner relationships because of this. She has been able to support the team and she is well very organised. She’s able to manage and juggle multiple projects simultaneous across multiple markets and she can prioritise work well. When she isn’t busy she’s able to pro-actively look for work and assist others when they need it."

Peter Harris

Account Director, Momentum Worldwide

May 2016

CONTEMPORARY MARKETING DISSERTATION

‘Brand Storytelling in Social Media: Opportunities, Threats and The Future. Heineken: A Case Study’. Research on the challenges social media presents for branding and storytelling marketing, both in general and specifically, using Heineken as a global case study, with leading social media commentator and academic views on the issue gives a holistic understanding of the platform and its implications.